Personally Identifiable Information (PII) is a valuable asset and an extreme liability to any business that interfaces with its clients via PII on databases, transactions, and any type of retained detail of its customer data. Governments and the private sector on a global basis, at all levels, are committed to control the issue of PII. Identity theft through the loss of PII is a major worry to all. The recent creation of the Consumer Financial Protection Agency of the US Department of Treasury is just the latest example of this concern.

• The category of protected PII, can be classified by as little as a name plus date of birth, or social security number or drivers license number or credit or debit card number or check routing or transit number.
• Failure to comply with reporting requirements may likely lead to criminal/civil penalties. Data Watch does not require any action or preparation on the part of the business owner to utilize the program benefits prior to the breach, only to report the event as soon as possible after discovery.
• Data Watch provides necessary, timely reporting to State and Federal agencies as well as credit card associations on behalf of a business who’s client data has been compromised.
• Reseller partners only need provide a monthly data file to include program participants.
• Reseller revenue is significant without inventory, or risk.

Privacy is multifaceted. It is a personal issue, a social issue, a legal issue and a business issue. The main drivers are compliance with laws, regulations, contracts and other agreements. As well as the business need to counter identity theft and fraud as well as managing risks to brand and reputation. Data Watch has been specifically designed to address these critical issues, which affect every merchant regardless of size or activity. We believe that this service is a valuable addition to the offerings of partners working with businesses holding or conveying any form of customer data detail.